HotOrange is Coolblue's full service advertising team. It is powered by all in-house digital media knowledge and data about online customer behaviour of the ±20 million visits a month from The Netherlands and Belgium to the Coolblue website. With this knowledge and data at hand, we understand your target audience, as well as where, when and how to target them most efficiently, helping you create awareness for your brand or product.
What we can do for you
HotOrange has an audience first approach to advertising. We look at the goals you’d like to achieve in terms of brand and product awareness. More specifically, high visibility within your target audience.
Next to customer data-driven advertising, we set up customized media campaigns and operate as an independent media agency for your brand.
Planning & Advice
Data & Insights
Concept & Creation
Distribution & Evaluation
Visitors per month in The
Netherlands and Belgium
Unique products in our assortment
Multichannel media campaigns
We continuously experiment with different media channels to fine tune your campaign. You can think of it as turning the dials on various channels, where your objectives, creative content, and products are translated into the right channel, at the right time.
Setting up a successful campaign
Every advertiser wants to invest each euro as efficiently as possible. We can help you with creating smart campaigns which bear the fruit of your investment. In order to reach the desired results, we’ll go through the following steps:
Coolblue started out as a group of friends. Now, it’s one of the fastest-growing e-tailers in the Benelux region. Ever since we began in 1999, we’ve had but one goal: to make customers happy. We provide expert advice and we’re obsessed with customer satisfaction. Together, we work our butts off in order to amaze our customers.